With Jessica Bird
Sustainable Vacation? Every year 2 million people travel along the Great Ocean Road, some staying a few days, some just doing a whirlwind trip to see the sights. The Otway Ranges and Great Ocean Road serves international and domestic tourists to drive (consume resources) and eat (consume food) and view natural phenomena such as the 12 Apostles. The eco-nomic and social contribution to local communities is often minimal.
Peak oil, climate change, increasing extreme weather events and post-carbon economic effects on everyday life will increasingly deter- mine who can afford and how we enjoy vacations. An evolving work- life balance will change the frequency and style of holiday we may engage in.
At the same time, communities that currently survive on tourism economies will suffer diminished income and require alternative income streams or methods for fulfilling the community’s food, wa- ter and energy resilience. The environmental pressure on native and agricultural ecosystems and reduced resourcing may threaten native sustainability and conventional methods of agriculture.
The challenge for you as a designer is to find new methods to en- gage the local communities in sustainable tourism that achieves local economic and environmental resilience for both local and international tourists.
This studio considers service design tools and social innovation as a means of developing tourism and sustainable vacation potential in post-carbon localised economies in regional Victoria 2040. You will encounter notions of local and regional self-sufficiency in meeting food, water, and energy production and economic needs. You will also propose and design activities & services that promote different value chains and cultural change within tourism markets for more rewarding leisure time.
This studio will be conducted in 4 x 3 week phases: Immersion, exploration, intervention, and demonstration. A critical element of the studio is a 2-3 night fieldtrip along the Great Ocean Road and through the Otway Ranges.
Keywords: sustainability, service design, mobility, tourism, social in- novation, eco-acupuncture
VEIL: The Victorian Eco-Innovation Lab (VEIL) seeks to identify and promote emerging technical, social and organisational innovations that could form part of future sustainable systems. VEIL creates conditions to explore emerging ideas and stimulate new ones, using a 25-year horizon to generate visions of possible futures and new trajectories for sustainable development. VEIL calls this program: Eco- Acupuncture. VEIL can be accessed at: http://ecoinnovationlab.com