Studio Tutor: Jonathan Ben – Tovim & Dani Storm-Hoogland

Studio Timetable:
Thursday 3:30pm – 6:30pm  045.01.005B
Wednesday 3:30pm – 6:30pm 045.01.005B

Designers sit at the nexus between idea and reality. Every choice designers make sets off a chain of events in the future life cycle of their products. This studio seeks to take young designers and expand their understanding of new product development against short lead times. We will replace intuition with evidence-based frameworks for making design decisions that consider a diverse range of market stakeholders.
Students will be tasked to design a decorative lighting fixture that not only derives a solution from this framework but demonstrates being reusable if not interchangeable, is desirable currency. It’s time to rethink fast moving goods as long term goods for fast moving tastes!
Bravery, diligence and a can-do attitude are the minimum requirements. If slow starts, long conversations and minimal output are your modus operandi then perhaps this is not the studio for you.