with Jessica Bird & Soumitri Varadarajan

Currently, 4.5 million people live in Melbourne. By 2050, it’s likely that 7 million people will call Melbourne home. We’ll need more homes, schools and jobs, better transport, energy and health care networks. To support our growing infrastructure needs, we’ll need innovative and adaptive services. What will this look like for the customers of these services and the organisations that provide them?

This is a research driven, industry partnered service design studio. You will focus on the future of customer experiences of government services. You’ll identify challenges and opportunities that may emerge from a growing diverse population. You’ll propose concepts for new services and adapting old ones. You’ll use service design tools to design better experiences for everyone involved in delivering and receiving future government services.

In this studio, you will work with the co-design lead from a Victorian Government agency that aims to facilitate safe travel for all Victorians. You’ll map user journeys, create personas, conduct case studies and visualise new service propositions. You’ll learn tools in service design and co-design to help prepare you for the growing demand for better service experiences in both the public and private sectors. At the end of semester we’ll hold an exhibition of your work with invited stakeholders.