Tutor: Din Heagney
Beyond the biological differences between the various genders, what does being male actually mean in the 21st century? Why are objects in different cultures described as having feminine or masculine attributes? What does it mean when we describe a design as masculine – be it an object or a building? How do marketing and politics play on notions of masculinity in relation to gender, sexuality, work, relationships and family?
With the ongoing and dramatic social, sexual and cultural changes in Australia and internationally, there is an increasing need for designers to question, critique and address the assumptions and facts surrounding masculinity in its many forms.
Students will respond to a range of articles, books, films, television, advertising, games, websites and social media, as well as examine significant practitioners and design works including objects, technology, transportation, sport, furniture, art and architecture. Along with lectures and screenings, students will also undertake a number of site visits around Melbourne to gain an deeper understanding of the way designers and makers in our local context engage with ideas of masculinities.
Students will gain the skills required to identify and work with shifting attitudes toward masculine design, gender and identity in the 21st century. Students will explore why and how designers can reveal and critique embedded gender in design, enabling them make informed decisions for their own work in a wider social, cultural and design-‐specific context. At the end of the semester, students will design and create a book or film and edit a video exploring the context of masculinity in design, focusing on masculinities in a selected industry, movement, style, material, or theory in design history.