Semester 1, 2013
With Simon Curlis, Dilip Chhabria and Georgia Hutchison
Dilip Chhabria trained at Art Centre Pasadena and worked with GM before establishing his own practice in India. He has been a charismatic influence on car design in India and abroad. Mr Chhabria produces bespoke on-set vans for Bollywood film stars and on screen cars such as James Bond’s Aston martin Vanquish from Die Another Day. Dilip Chhabria is being brought out to Australia, RMIT by the Car Design Research Network for a Studio Intensive in April.
The Ambierod is a radical revision of the iconic Hindustan Ambassador, staff car of politicians and Archetypal Indian Taxis. The social commentary frenzying about the vehicle when it was released demonstrated that the much loved vehicle could be radically and respectfully revisioned from a Taxi to an object of envy and desire.
The Hindustan Ambassador was originally a Morris Oxford III, C1955, a legacy of British colonialism and a cornerstone of economic development for the modern republic. Mass manufacturing creates an economically viable stream of cars that are available and affordable but broad utility lacks individuality and soul. In effect everyone gets exactly the same thing regardless of their needs or individual tastes.
The Chhabria Ambierod is the polar opposite, extravagant, futuristic, and desirable. This project allows you the same authorship and an Intensive Studio experience with Dilip Chhabria to help you to develop your design.
We will explore and propose innovations in vehicle design and bespoke production to meet user demands, desire and dreams. At the conclusion of the semester you will present a concept vehicle that embodies you capacity as an industrial design with particular focus on a transportation themes & practices & a design context and agenda which you propose. The material outcomes form this studio process will demonstrate your vocational & intellectual capacity to engage with contemporary & emerging issues for cars.